Article Marketing Secret Tips and Tricks E-book

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Table Of Contents

Chapter 1 ……………………………………………… 6
Introduction to Article Marketing ………………………………………. 6
What is Article Marketing? …………………………………………….. 7
Importance of Article marketing …………………………………….. 8
What is Viral Marketing? ………………………………………… 8
How Viral Marketing Works? ………………………………………. 8
Scope and Importance of Viral Marketing ……………………………………… 9
Chapter 2 …………………………………………. 11
How to Develop Effective Article Marketing Strategy …………………………………… 11
Step # 1: Crafting Appropriate Article: ……………………………….. 11
Step # 2: Article Submission ………………………………………… 11
Step # 3: Measuring Effectiveness: …………………………………… 12
Chapter 3 …………………………………………. 13
What is A Successful Article? ………………………………………….. 13
A Successful Article ………………………………………….. 13
Word of Caution ……………………………………….. 14
Chapter 4 ………………………………………. 15
How to Create Effective Article Content? ……………………………………….. 15
Chapter 5 ………………………………………….. 18
Tactics to Generate Web Traffic ……………………………….. 18
Chapter 6 ……………………………………….. 20
Tips to Boost SEO Ranking ……………………………………. 20
SEO Ranking and Its Significance ……………………………… 20
Guidelines to Improve SEO Rankings ………………………….. 20
Chapter 7 …………………………………………. 22
Creating Back Links and Its Significance ……………………………… 22
What is a Back Link? …………………………………… 22
Importance of Back links ………………………………….. 22
Strategies to Create Quality Back Links …………………………………… 23
Chapter 8 ……………………………………….. 25
Promoting Article Marketing through RSS Feeds …………………………………………. 25
What is RSS? ……………………………………….. 25
Benefits for using RSS ……………………………….. 25
How does RSS work? ……………………………………. 26
Promoting Article Marketing Through RSS Feeds and Its Significance ……………………………………….. 26
Chapter 9 ……………………………………………. 28
Tips to Develop Compelling Author’s Resource Box ………………………………………. 28
What Is an Author Resource Box and Its Significance ………………………………………. 28
Tips to Develop Compelling Resource Box……………………………………….. 28
Words of Caution ………………………………………. 29
Chapter 10 …………………………………………. 30
Article Submission Tips to Generate Maximum Exposure …………………………………….. 30
Related Websites ……………………………………. 30
Online Content Publishers …………………………………. 30
Post Them to Related Popular Blogs …………………………………….. 31
Forums …………………………………………… 31
Article Distribution Sites ………………………………………. 31
Article Directories ……………………………………… 31
Chapter 11 …………………………………………. 32
Taking Advantage of Article Directories ……………………………… 32
Benefits of Article Directories …………………………………. 32
Tactics to Extract Maximum Advantage ………………………………………. 33
Chapter 12 ……………………………………… 34
Article Marketing Automation …………………………………….. 34
What is Article Marketing Automation? …………………………………….. 34
Benefits of Article Marketing Automation …………………………………………………………………………………. 34
Chapter 13 …………………………………………….. 36
Benefits of Article Marketing …………………………………….. 36
It Requires Lowest Investment ……………………………………… 36
Helps you develop credibility and trust …………………………….. 36
It helps you improve your expertise ………………………………… 36
It provides long-term existence ………………………………… 36
Rescue and reinvest in your work ………………………………… 37
Utilize articles in various other ways …………………………….. 37
Do you lack time or knowledge? Never mind it still works ……………………………………… 37
Chapter 14 ……………………………………… 38
Business Promotional Strategies through Article Marketing…………………………………………… 38
Chapter 15 ………………………………………. 39
Measuring Effectiveness of Article Marketing Campaign ……………………………………. 39
Why to measure Effectiveness of Article Marketing Campaign? ………………………………….. 39
Ways to Measure Effectiveness ……………………………. 39
Chapter 16 …………………………………………… 41
Do’s and Don’ts of Article Marketing …………………………… 41
Dos of Article Marketing …………………………. 41
Don’ts of Article Marketing ………………………….. 42
Chapter 17 …………………………………….. 43
Difference between Article Marketing and Article Writing …………………………………… 43
Chapter 18 ……………………………………… 45
Article Marketing – in a Bird’s Eye View ……………………………………… 45

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Chapter 1

Introduction to Article Marketing

“You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere.”

-Lee Lacocca

It is a well known fact that businesses need marketing to survive. No matter how good is your product or how excellent are your services or ideas, you need to reach out to masses in order to generate sales, otherwise you will get to nowhere. The importance of marketing was also highlighted by the CEO of Nike, Phil Night who once said that,

“The most important thing we do is market the product. We have come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool”.

-Phil Knight, CEO Nike

As we all know that, products and services changes with demand and so does the marketing techniques. Previously print media, radio and television were considered to be the sources of marketing but now with the advent of internet, online marketing is flourishing day by day and is becoming the fastest and the inexpensive source of sharing information almost everywhere around the world. As internet is evolving as a social web site with interactive communication, internet marketing has gained popularity. Various statistics reveal that online advertising has grown to be worth tens of billions of dollars annually, in just a few years. According to a report published by Price Water House Coopers (PWC), that in the year 2006, 16.5 billion US dollars was expected to be spent on online marketing in the United States. Also in UK, the Internet Advertising Bureau (IAB) reported that, internet marketing has flourished in recent years becoming a multi-million pound industry.( Source: www.iabuk.net).According to a study by the IAB and PricewaterhouseCoopers (PwC) , spending on online advertising in the UK might reach to 1 billion pounds for the first time, fuelled by increased use of broadband.

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