Internet Marketing A To Z E-book

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Table Of Contents

What Is Internet Marketing ……………………………………….. 3
Poised For Changes . ………..10
Internet Marketing Driving Force ……………………………… 16
The Power of Social Networking ……………………………… 22
Getting Customers and Retaining Business ………………. 26
Old Methods But Good Methods ……………………………… 30
Final Words …………… 36

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What Is Internet Marketing

If every age in history could be called by the greatest invention of that time, this would definitely be called as the Age of the Internet. The Internet has proliferated each and every aspect of our being, and indeed, it has given a whole new dimension to the way we live on the planet. Today, for each and every thing, whether it is just about buying a toothbrush to spreading global awareness about the growing hole in the ozone layer, people are using the Internet as their medium. And, the Internet has proved to be an unrelenting medium, unfalteringly providing people what they are looking for.

Of all these different purposes that the Internet world serves, there is one very important trend that has caught on of late. This is the trend of selling and buying things over the Internet. A whole parallel world has spawned up here, a world of online entrepreneurs, who are making money out of selling things over the Internet. The money that is transacted here is immense.

That is obvious. With such a huge population in the online world, it is understandable that the businesses here are huge. Below are some facts and figures of the online marketing industry as they stood in 2008. The situation has only improved since then.

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