Internet Marketing For Newbies E-book

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PLR Ebook Table Of Contents

Internet Marketing and Reputation Management    3
Know Your Buying Cycles    4
Professional Appearance    5
Basics of Link Building    6
Importance of Landing Pages    7
Internet Marketing and Online Customer Service    8
Affiliate Programs    9
Google Analytics    10
Online Press Releases    11
Getting Traffic from Twitter    12
Importance of Testing E-Mail Messages    13
Viral Marketing    14
E-Mail Marketing    15
Images and Video    16
Internet Marketing on Facebook    17
What is Search Engine Optimization?    18
Understanding Search Results    19
Customer Testimonials    20
Internet Marketing Timelines    21
How to Test a Landing Page    22
Web Writing    23
Internet Marketing and the Use of Humor    24
Coupon Codes    25
When to Pull the Plug    26

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Internet Marketing and Reputation Management

An essential component of effective Internet marketing is managing your reputation and your company’s reputation online.  Consumers often engage in Internet research before choosing a product or service as well as the provider of that product or service.

It is quite common for a consumer to research your company name, your name and your URL before making a final decision as to whether or not to use your company.  This fact makes it essential that you engage in effective reputation management.

Reputation Management – Know What is Being Said

You have to know what is being said about you (both positive and negative) in order to manage your reputation.  It is impossible for you to check all the different websites that people post comments and reviews on.  Luckily for you, you can set up a Google alert to notify you anytime your name, business’ name or URL appear somewhere on the net…

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