Internet Marketing Kickstart E-book

Table Of Contents

Introduction ………. 6
The Mindset of a Successful Internet Marketer ………….7
Honest and sincere …………………………..7
Willing to experiment ……………………… 8
Reflects and learn from mistakes ……… 9
Seeks excellence in all that needs to be done …… 9
Sets competitive standards to meet …. ………10
Understands the needs of the customer ……………….. 10
Reaches out and ‘touches’ customers ….. 11
Transparent about everything………….. 11
Builds a network of partners …………… 12
Emotionally balanced about the business………………. 13
Uses money productively and efficiently ……………….. 13
Willing to innovate and create ………… 14
‘Hungry’ for more and more knowledge………………… 15
The Obstacles That Successful Internet Marketers Need to Overcome ………… 16
Fear of failure ……… 16
Information overload …………………….. 17
Overemphasis on sales …………………… 17
Inability to build a lead list ………………. 18
Inability to utilize a list ……………………. 18
Inability to follow up on a sale…………. 19
Failure to create a system……………….. 19
Lack of depth in marketing …………….. 20
Lack of breadth in marketing ………….. 21
Lack of a ‘raison d’etre’ ………………….. 21
A Sample System for Successful Internet Marketing ….. 23
Step 1: Define the Product ………………. 23
Step 2: Define the Demographic ………24
Step 3: Define the Methods ……………. 26
Step 4: Review the Methods ………….. 29
Tips to Help Get You Started ……………… 31
Resell rights are good products to start with …………. 31
Create a simple landing page that catches the eye of your customers ……….. 31
Always provide incentives for those who opt-in to mailing lists ………………… 32
Seed your landing page and website with keywords…………. . 32
Never forget your call to action ………. 33
Conclusion ………. 33

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Introduction

The Internet is a great place to do business, whether you’re a retailer selling a particular line of products or a service provider making your living on the Internet. There is, however, one age-old problem with business that never seems to go away: people won’t buy what they don’t know about.

This is where Internet marketing comes in.

Internet marketing basically involves using various tools and services to let your business reach a wider base of potential customers. Good Internet marketing will bring in a significant number of clients, keep them interested and then make more than happy to purchase more of your products.

A not-so-good Internet marketing program, however, will be a complete waste of time and money. In the worst case scenario, you could even end up doing more harm than good to your business if the marketing strategy is poorly thought out.