Table Of Contents
Do You Really Know What Internet Marketing Is
Marketing Cars to Blind People
No Idea Where to Find Leads
Running Out of Money
The Credibility Factor
Don‟t Get Hung Up On Motivation
The Importance of Duplication
You Must Grow
Chapter 10 :
How To Avoid The Pitfalls
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Stumbling around in the dark looking for leads… no matter what kind of leads… is also a pitfall.
Is Your List Killing You?
Individuals don’t just like to hand out their email addresses online (and with good reason today!) But if you offer them something in return, such as an enlightening newsletter, a free eBook, a forum membership or free software, they’ll be much more likely to give you their email address when subscribing.
However, do you know why most internet marketers have a tendency to fail? It’s because they bank on their name list a bit much. If I were you, the 1st thing I would do is to get rid of that list of phone numbers you are currently holding on to.
Here’s why – your name list will sooner or later poop out.
Stop repeating mistakes!
The definition of insanity is – doing the same thing over and over while expecting different results (this phrase is ironically echoed again and again in internet marketing circles!)
There are a lot of ways to generate new targeted leads on the Net.
You don’t need to meet strangers in a party or collect call cards in supermarkets because it’s a very slow and time devouring way to seek targeted leads for your internet marketing business.
Studies show that the number 1 issue facing small business owners today is not having enough qualified prospects. Every small business owner would like to have more high-quality candidates, but most either don’t have the time, or just don’t have the expertise!
In any given industry, there are an infinite number of potential lead sources that can be used to supply your business with highly-qualified sales leads. A few are very simple and inexpensive to set-up, others are more intricate. Some will give you a trickle of leads, others will produce a flood.
Do you recognize why Google is making so much money? It’s because they deliver the most relevant results for the individuals punching in the keywords.
Individuals pay Google good money as they bring the most relevant, most targeted paying leads for their business needs.
It evidences one thing – tapping into the power of Google is just one of the ways of constructing good a lead generation system bringing in the best leads and prospects for your internet marketing business.
The day you stop acquiring new leads, your entire business will come to a grating halt – so by establishing a good lead generation system on autopilot, your business will grow by itself, long after you’ve stopped working on it directly.
People get into a major pitfall when they run out of money to run their business on.
Manage Your Funds
Internet marketing is just like any other business – you need to run it by handling your money wisely and building it step by step. Roma wasn’t built in a day and if you try and hurry the process, you’ll spend yourself into the poor house and your internet marketing business will become a financial obligation instead!
Some networkers, in their unrelenting pursuit to ‘go the whole way’, resign their jobs and burn their bridges in effect sealing their fate in a do or die state of affairs.
This may seem like a worthy attempt, but nobody respects a internet marketing martyr who turns a loss on everything in life because he or she wasn’t a savvy business individual.
Don’t, I repeat, don’t spend all your revenue on products (the highest entry level if you cannot afford it), training materials and seminar tickets while mortgaging your house, refinancing your auto and selling everything that’s not nailed down.
You require revenue in order to survive and without it, you can’t take your business to the following level.
Plainly put, you can’t ‘Go Diamond’ tomorrow if you don’t have the cash to pull through today.
There are many internet marketing leaders in the industry who make their way to the top not by paying their bills by their monthly commission checks…
A few of them keep their day jobs while other people use a ‘funded proposal’ system that allows them to yield cash flow even when individuals don’t want to join their business or buy their products.
Remember, internet marketing pays little at first but only after your business is stable and growing, will you be able to achieve wealth, freedom and growth at an exponential rate.
That day will arrive, but before that materializes, you need to be realistic and endure today… otherwise, you’ll never see tomorrow.
People must trust you and you must develop credibility.
Without Credibility No One Cares
In internet marketing, it’s really hard to show others that you are successful when you’re just beginning. You’ll hear many spout that bothersome question, “So how much income are you bringing in in your business now?”
Appears rather annoying, right? Don’t you wish individuals would be quiet and just join you business or buy your product?
Let me share with you a little secret – a sincerely successful networker won’t even hear this question asked by their prospects.
The reason why your candidates will ask you this question is because you have literally no credibility in the least!
It’s the marketing of credibility that gets leads and sales; credibility that gets you the ever important and lucrative referral business. Establish credibility early and establish it strong!
Before you construct a very big building, you need to construct the base first. You may take a long time laying the foundation before you see even a single laid brick, but it’s deserving of all the time in the world setting the correct foundation.
Constructing your internet marketing business is just like that scenario I just stated.
Credibility can be accomplished by using testimonials, studies or tests by recognized sources. Testimonials can be tricky, you need tostidy how to use them correctly to be sure to get them right. Studies need to either be documentable (findable) or else done by a 3rd party or acknowledged credible source. Tests fall under the same family; it isn’t enough to say “studies prove that……, you need to say “A 1998 study by the Boston Univ. School of Medicine says…….”.
Individuals who don’t spend time building their credibility are likely to build their business on an unstable foundation.
If you spend time putting down the foundation by constructing your credibility and establishing your name (or your brand), you’ll find that building your business later on is much easier as you don’t need to convince individuals again and again that you have what it takes to lead them to accomplish success.
What is more, having strong credibility urges on your downlines to work harder for you and for themselves.
If you’re in a business without credibility, your downlines won’t listen to you in the least as well people won’t buy products.
Motivation is not all it takes.
Keep Motivation In Perspective
Motivation is among the biggest lies in internet marketing and most individuals, including their mentors don’t recognize that motivation, in and of itself isn’t enough to help you to succeed in a small business.
They say that you don’t have enough ‘belief’. Other people may say that you don’t want success bad enough. But actually, we all suspect, deep down in our hearts that the ‘system’ actually isn’t working!
Do you prefer to recognize why? It’s because individuals who are motivated to succeed but don’t have a proper marketing system are going to face a lot of defeat eventually.
If you’re driving a car, you need gas, not motivation or hope. You are able to be motivated about getting someplace, but without gas, your car will stop sooner or later!
Similarly, even if you have all the gas in the world for your car but you don’t have a roadmap, you’ll find yourself lost, never really getting anyplace… but as you’re so motivated, you probably don’t care if you’re not getting where you need to be going!