Preselling Secrets E-book

Table of Contents

1. About the Author………………………………………………………………. 3
2. Preselling Is About Building Trust…………………………………………… 4
3. Preselling By Not Selling Anything At All!………………………………… 5
4. The One-Shot Presell…………………………………………………………. 7
5. Blueprint of a Successful Full-Scale Promotion…………………………… 12
6. Preselling Checklist……………………………………………………………. 21

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Preselling is About Building Trust

Any time money is changing hands, you can guarantee that there will be shysters, con-artists, sharks, rip-offs and self-proclaimed “gurus” hawking “the next big thing” in order to get a piece of that pie.

That presents a real problem for the affiliate marketer. You see, people will only buy something if they trust that it will help them. So your job as an affiliate is to build up that trust before sending a visitor to the actual salesletter itself.

This process of building up trust ahead of time is known as “preselling.” Think about it like this: let’s say that you see a TV commercial for a particular product that claims to solve a problem you have. Do you run out and buy it immediately? Perhaps occasionally you do. But most of the time you just dismiss it, don’t you?

However, let’s say that after seeing the commercial, a friend, coworker or associate who bought the product is raving to you about how great it worked for him or her. Aren’t you more likely to go buy the product after that? Of course you are. That’s because you’ve been presold on it.