Promotion Tactics E-book

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Table Of Contents

Introduction to Online Marketing Using Email Lists as a Marketing Tool………………… 4
Using An Autoresponder Service To Build Your Email List ……………………….. 8
Top Tips To Make The Most Out Of Email Marketing …………………………………… 9
Using A Blog And Website to Promote Your Business …………………………12
The Power of A Blog ……………………………15
Use Your Blog To Share Personal Thoughts ………………………16
Use Your Blog To Entertain …………………………………..17
Use Your Blog To Share Valuable Tips & How To’s ……………………19
Do And Don’ts When Blogging …………………………………21
Social Media Marketing ……………………………….23
Linkedin …………………………..23
Facebook …………………………….25
Twitter ……………………………………28
Search Engine Optimization …………………………………….31
Why and How You Should Use Video Marketing ………………….41
What to Put in Your Video ……………………..42
Conclusion ………………………50

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Introduction to Online Marketing Using Email Lists as a Marketing Tool

As a business entrepreneur there are numerous ways to increase your sales and better market yourself and your abilities. One of the most common, and most profitable, ways to increase your network is through online marketing. Online marketing is a must for anyone who owns their own business or has a product or an idea they’re trying to sell. Twenty years ago online marketing wouldn’t have gotten you very far, but now the internet is the quickest, and most productive, way to get your idea out there into the world.

One of the most useful methods of online marketing is email marketing. Email marketing does a number of helpful things for you. Email marketing:

• Allows you to reach many people at once

• Gives you an unlimited number of contacts

• Is more affordable than regular mail

• It’s easy to update

These points are very important for today’s marketing entrepreneur. Let’s talk about the first point. Email marketing allows you to reach a number of people at once.

Allows You to Reach Many People at Once

When I say ‘A number of people’ I don’t just mean ten or twenty, I’m talking hundreds and thousands. You might have a hundred email addresses to work with and email marketing will let you get through to all of them.

It’s not only that you can email many people; the great thing about email marketing is also that you can email many people at once and say the

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