Rapid Online Advertising E-book

Table of Contents

T ABLE OF CONTENTS . . . . . . . . . . . . . . . . . . . . . . . . . 3
1 .0 Internet and the World of Online Advertising . . . . . . . . . 7
1 .1 Why Use Online Advertising? . . . . . . . 8
1 .2 Online Advertising – The Advantages . . . . . . . . . . . . . . . . . . . . . . 9
1 .3 Online Advertising – The Disadvantages . . . . . . . . . . . . . . . 1 0
2 .0 Free Rapid Online Advertising Methods That Work . . . . . . . . . . . . 1 2
2 .1 Article Marketing and Directory Submission . . . . . . . . . . 1 3
2 .2 Search Engine Optimization . . . . . . . . 1 4
2 .3 Using Blogs and RSS Feeds . . . . . . . 1 5
2 .4 Traffic Exchange Programs . . . . . . . . . 1 6
2 .5 Starting Affiliate Programs . . . . . . . . . . 1 8
2 .6 Even More Free Advertising Methods That Work . . 1 9
3 .0 Low-Cost Rapid Online Advertising Methods That Work . . . . 2 1
3 .1 Pay-Per-Click Programs . . . . . . . . . . . . . . 2 2
3 .2 E-zine Advertising . . . . . . . . . . . . . . . . . . . . . . . 2 3
3 .3 Banner and Website Advertising . 2 4
3 .4 Press Releases . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 5
3 .5 Co-Registration Leads . . . . . . . . . . . . . . . . 2 6
3 .6 Other Paid Advertising Methods That Work . . . . . . . . . . . 2 7
4 .0 Lousy Advertising Methods You MUST Avoid . . . . . 3 0
4 .1 Avoid Anything That Has The Word “BLAST” In It! 3 1
4 .2 The REAL Truth about FFAs and Safe Lists . . . . . . . . . . 3 2
4 .3 Tips on Identifying Lousy Advertising Campaigns . 3 3
5 .0 In Closing . . 3 5
5 .1 Rapid Online Advertising Power Tips . . . . . . . . . . . . . . . . . . . . 3 6
5 .2 Rapid Online Advertising – The School of Thought . . . 3 7
R ecommended Resources . . . . . . . . . . . . . . . . . 3 9
R ecommended Reading . . . . . . . . . . . . . . . . . . . . 3 9
A ll-in-One E-Commerce Solutions . . . . 3 9
R ecommended Payment Processors 3 9

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1.1 Why Use Online Advertising?

There is an old adage that states, “It pays to advertise”. In those long ago days, BC (Before Computers), businesses could open out in the real brick and mortar world in small towns and never pay for one word of advertising.

But those days never existed on the internet and they never will. If you are to have any kind of business on the internet, advertising is just a given. You might have the world’s greatest product but if you don’t advertise on the internet, nobody will be able to find you at all. It really is just that simple. Internet advertising really serves two purposes. First is tells the world that you HAVE a product and what it is and then it tells the world how to FIND you, your website and your product.

The chances of a single person who would be interested in buying whatever it is that you are selling just accidentally stumbling across your website are probably about a bazillion to none. Yes, you have got to advertise if you have a business on the internet.

There are, of course, many, many methods by which one can advertise. There is paid-for advertising and there is also methods of free advertising that actually work. Most business people on the internet find that a combination of both paidfor and free advertising is the best answer.