Rich Marketer, Poor Marketer E-book

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Table Of Contents

Foreword

Chapter 1: The Rich Marketer Poor Marketer Concept

Chapter 2: When Is a Niche Not a Niche in Marketing

Chapter 3: Building a Unique Niche Approach in Business

Chapter 4: Marketing Strategies and Your Personal Niche

Chapter 5: Social Networking and Niche Marketing

Chapter 6: Facebook Marketing— Mingling Business and Social Activities

Chapter 7: Twitter Marketing— Tweeting for Business

Chapter 8: LinkedIn Marketing— Building a Strong Online Presence

Chapter 9: Building a Powerful Presence Despite the Current Economic Situation

Chapter 10: Ten Things Rich Marketers Hide from Their Poor Counterparts

Wrapping Up

Sample Content Preview

Chapter 7:

Twitter Marketing—Tweeting for Business

Synopsis

Twitter is another very popular social networking resource that works on a totally different concept. This resource has become popular due to its use of micro-blogging. You can post small bits of content here, known as micro-blogs in general and tweets in particular, that tell people what you are doing. You can give people links to your business. You can create a base of people who follow you. Your followers can be followed by other followers. In a very short time, you might have a large number of people who are following what you say on Twitter.

That can work amazingly well. These people have decided to follow you. So, by implication, these people are interested in what you want to say. They have faith in your tweets.

Hence, the rich marketers will never want to lose out on this opportunity. Tweeting for business is what everyone is doing right now, and this is one area you should focus on as well.

Twitter Marketing—Tweeting for Business

Business in today’s world is no more limited to offices, documentations and business meetings only. It is more global and social now; tweeting for business is an interesting concept. Twitter (http://www.twitter.com/) provides a platform to the people in business to make more contacts and do marketing of their company and products.

Twitter is a micro blogging site where people can do promotions but shameless and obsolete marketing is not allowed. It is not a way of starting or promoting a business. It is only a platform to promote your own self, your ideas and new products. It is used for forwarding your business rather than launching it.

All you need to do is log on to the Twitter and become a follower. By following someone, you have the capability to show your likes and dislikes. It is not limited to be a follower only; you have to give feedbacks and opinions on different subjects within limited 140 words; it should be crisp, short and unique. By posting your comments and feedbacks, you are showing your presence there. It is necessary that you develop a social interaction with different people on the site. If you do not interact with them and only post your ads then people might think that you are a scam. Make healthy relations with people so that they start following you. Only then you would be successful in convincing people about your business plans and products.

Tweeting for business is like establishing a brand image. For example, when a specific brand is being launched the manufacturer uses many different ways to promote it and make people well aware about the brand. Advertisements also use the same technique, like they don’t sell brands but they sell ideas. People usually accept and adopt them as a part of their life styles. Only after building an emotional relationship with the product, the brand loyalty develops among the consumer. Similarly for promotion of business, you must build a relationship of trust with your followers and Twitter is the best available platform for this purpose. Writing a profile with your biography is the first and most important step, so that people know about your qualifications, experiences and business and will start following you.

After that, you must keep on tweeting on other tweets. Do not hesitate to express your opinions and point of views on different subjects. If you do not agree with something, feel free to disagree but don’t be rude; selection of words should be careful. Build arguments and support your point of view with solid proofs and statements. It will show others that you have some knowledge and you have an ability to be determined to your beliefs. This will definitely increase your followership. Keep contact with your followers, discuss things with them, share your ideas about promotion of your business and fields of your interest, state about what your business wants, don’t fear to give statements and don’t be afraid of oppositions. Ask questions to others; it is a platform for two way communication and their responses will appear as a review for clients and followers. Always share links and informative things on Twitter and ask people to follow.

Hence, tweeting for business is excellent way to compliment your company and show the internet presence. Do not confuse it with a social networking or just any other business site.

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