SEO Rules E-book

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Table Of Contents

Terms and Conditions ………..2
LEGAL NOTICE ……………..2
Chapter 1 Introduction………. 5
Chapter 2…………………………. 7
SEO Tactics ……………………… 7
Link Building………………….8
Directory Submission ………8
Forum Posting ………………..9
Article Submission………… 10
Link Exchange ……………….11
Blog Posting…………………. 12
Link Buying …………………. 13
Content ……………………….. 14
Chapter 3……………………….. 16
Advanced SEO Secrets …….. 16
Blogging………………………..17
Multiple Site Link Exchange …. 18
Link Wheel …………………..20
Social Media ………………… 21
Facebook/Twitter …………. 21
Social Bookmarking……….23
Video Marketing……………24
Competitor Reverse Engineering . 25
Chapter 4 ………………………..28
SEO Mistakes ………………….28
Keywords ……………………..29
Broad Keyword Use …….29
Focused Keyword Targeting …30
Keyword Stuffing ……….. 31
Unfriendly Coding …………32
Disregarding the Sitemap.33
Meta Tag Errors…………….34
Anchor Text Usage ……….. 35
Web Traffic Analytics ……. 35
Web Page Removal/Website Redesign …36
Chapter 5 ………………………..38
SEO Game Plan ……………….38

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Chapter 1 Introduction

The internet was created for the purpose of information sharing. It is a free space for anyone to put up their ideas and share what they have. Over the years, the ability to interact with almost anyone in the world through a computer has developed a new type of business.

The online business generally calls for a website and a way to earn money. It can be through advertising or selling products or services on the internet. The great thing about this is that online stores are not limited by location since anyone with internet access can get to the online store. This is very appealing to a lot of businessmen and now, there are thousands of online stores and websites aiming to make money through the internet.

With more online businesses, it becomes more and more difficult to get visitors to one’s website. This is where Search Engine Optimization comes in.

Search Engine Optimization or SEO is the process of increasing a particular website’s traffic through the manipulation of search engines like Google, Yahoo and Bing. The goal here is to increase the search engine ranking of the target website on a particular keyword. So for example, if the target website is an online store selling motorcycle parts, then the goal of SEO is to get the site to the number one spot whenever someone searches for the term “motorcycle parts for sale” on Google or any other search engine.

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