The Big Book Of Internet Marketing E-book

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Table Of Contents

Chapter 1:
Introduction to Internet Marketing
What Internet Marketing Is……………9
What Internet Marketing is Not……………11
The Pros of Internet Marketing……………12
The Cons of Internet Marketing……………14
How to Win the Internet Marketing War……………15
Chapter 2:
Starting Your Internet Business
The Importance of Planning……………18
Ways of Making Money Online……………19
Getting all the Essential Tools You Need……………20
Choosing Your Internet Business Model……………22
Why Have Your Own Domain Name?……………23
Securing Your Own Web Host……………25
Chapter 3:
Selecting Your Niche
Niche Marketing in a Nutshell……………28
How to Identify an Existing Demand……………29
Common Mistakes Made in Researching Your Niche……………30
List of Hot, In-Demand Niches Online……………32
Chapter 4:
Selling Products Online
Selling Products on the Internet……………34
Selling Products on the Internet……………35
Types of Products You Can Sell Online……………36
Digital Products……………37
Physical Products……………39
Physical Product vs. Digital Product – Pros & Cons……………41
Chapter 5:
Copywriting
Salesmanship in Print……………43
Salesmanship in Print……………44
Why is Copywriting Important?…………..45
Copywriting: Writing the Perfect Headline……………46
Copywriting: Writing the Introduction……………48
Copywriting: Body and Conclusion……………49
Copywriting: Publishing Your Work……………50
Copywriting: Planning Your Message……………52
A Short List of Words that Sell…………….53
All-Time Attention Grabbing Headlines……………54
Chapter 6:
Search Engine Optimization
What is Search Engine Optimization (SEO)?……………58
Why is Search Engine Optimization Important?……………59
Steps for Search Engine Optimization (SEO)……………60
Going After the Competition With SEO……………62
Building a Content-Rich Site……………63
Chapter 7:
Leveraging on Affiliate Programs
What is an Affiliate Program?……………66
Why Use Affiliate Programs?……………67
How to Set Up an Affiliate Program for Your Products……………68
Recommended Affiliate Programs………..69
How to Recruit Affiliates……………71
Joining Affiliate Programs to Multiply Your Income Streams……………74
What to Look for in an Affiliate Program before Joining……………76
Places to Hunt for Rewarding Affiliate Programs……………77
Chapter 8:
Striking Joint Venture Deals
Why Joint Venture is the Best Free Marketing Method……………80
Joint Venture in a Nutshell……………81
Writing Your Joint Venture Proposals……………82
How to Look for Joint Venture Partners……………83
Tips on Getting JV Partners……………85
Chapter 9:
Making Even More Money with Resell Rights
What is Resell Rights?……………88
Types of Resell Rights……………89
How to Use Resell Rights in Your Favor.90
What to Look for in a Resell Rights Product Before Investing……………92
Chapter 10:
Going Viral with Viral Marketing
Top Viral Marketing Success Stories……………95
Top Viral Marketing Success Stories……………96
Key Elements of Viral Marketing Success……………97
Types of Viral Marketing Methods……………101
Chapter 11:
Publishing Your Own Mailing List & Newsletter
Mailing List – Your Personal Gold Mine……………105
Publishing Your Own Newsletter……………106
Auto Responders – Your Main Asset……………107
How to Publish a Successful Newsletter……………108
Making Money from Your Mailing List……………110
How to Collect Subscriber Leads……………111
Chapter 12:
Free & Low Cost Advertising Methods
Free & Low Cost Advertising – Do They Still Work?……………115
Writing & Submitting Articles……………116
Using Traffic Exchanges……………117
Link Exchanges……………119
Participating in Forums……………120
E-zine Advertising……………121
Press Releases……………122
Using Pay-Per-Click (PPC)……………123
Summary……………126

Sample Content Preview

Chapter 1:
Introduction to Internet Marketing

“What Internet Marketing Really, Really, Really Is All About!”

An Overview on Internet Marketing

Internet Marketing, put quite simply, is the concept of business marketing, both to customers and to other businesses (B2B), by use of the Internet.

However, getting inside the concept and looking at how it works may not be considered as quite so simple. The primary reason for this is that the Internet, still relatively young, is ever-evolving and therefore subject to waves of change.

New advances in Internet technology are constantly providing new opportunities for businesses to add to their marketing approach and content. Likewise, advances in technology are making more affordable options available to the consumer, and so many more people are logging onto the Internet every day. As they do, the demographic is changing, and no longer is the wealthy individual the only target of Internet Marketing. Today virtually all income levels must be considered in the Internet Marketing approaches of business.

In the 1990s, Internet Marketing went berserk. It was a brand new concept, and caution had been thrown to the wind in all the hype. Companies did not take into consideration that the same variables of marketing in other forms of media should logically be applied to Internet Marketing as well. Their failure to study markets and create sound strategies led to the fall of many so-called dot-coms in the end of 2000. The survivors, and successors, began to look toward time-tested logic in marketing for direction, and the result was massive growth.

Through the now-careful approach of businesses and marketers alike, targeted advertising on the Internet has brought forth great success. Virtually any market you may wish to break into can be tapped on the Internet. Many marketing firms offer the solutions a business needs to get their products out to consumers, while a small firm may wish to handle their marketing on their own and can find lower-cost solutions for their goals as well.

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