Table Of Contents
Introduction ……… 6
Is Your Business Social Enough? ………………. 6
Discover the Social 5-Pack ………………………. 6
Take the Reins of Your Online Presence ……. 7
Chapter 1: Understanding the Value of Social Media Buzz and What It Can Do For Your.. 8
Business…….. 8
Social Media Explained in Plain English …….. 8
The New Approach to Branding and Communication – Moving Beyond Marketing… 8
Understanding the Social Media Ecosystem . 9
Converting Leads to Sales: The ROI of Social Media ……………… 10
Stage 1: The Launch ………………………….. 10
Stage 2: Management ……………………….. 10
Stage 3: Optimization ………………………… 10
Chapter 2: Developing a Winning Social Media Marketing Plan ……………….. 12
Social Media is all About Building Relationships………………………………….. 12
7 Essential Steps for Creating a Successful Social Media Strategy …………. 12
First, An Important Prerequisite …………. 13
The Golden Rules of Social Media…………… 14
Chapter 3: Set up and Manage a Facebook Page That Works ………….. 17
What Is It? …… 17
Why Use It? …. 17
Setting Up……. 18
Configuring and Optimizing …………………… 18
Engage Your Customers ………………………… 19
Promote Your Business …………………………. 19
Stand Out from the Crowd …………………….. 20
More Tips on Promoting Your Facebook Page …………….. 20
Chapter 4: Tweet Your Way to Online Prominence ………… 22
Understanding the Twitter Phenomenon … 22
Why Use it? …. 22
The Ultimate Social Media Plan
How to Build and Attract Followers ………… 23
Getting Started ………………………………… 24
What to Tweet About ……………………….. 24
More Practical Tips …………………………… 25
Power Tips .. 25
Chapter 5: Build Your Network with LinkedIn … 26
What is LinkedIn? ………………………………… 26
Why Use It? …. 26
Getting Started on LinkedIn …………………… 27
Customizing Your Account …………………….. 27
How to Get the Most Out of Your LinkedIn Connections ……………… 29
Chapter 6: Expanding Your Circle with Google + ……………… 30
What is Google+? ………………………… 30
Why Use It? …. 30
Getting Started ……………………………………. 31
Chapter 7: Captivate Your Audience with YouTube ………………. 33
What is YouTube? ……………………………….. 33
Why Use It? …. 33
Thought Leadership and Expertise …………. 34
Marketing and Advertising …………………….. 34
Customer Service ………………………………… 34
How to Maximize YouTube for Tour Business 34
Optimizing Your YouTube Videos …………… 35
Conclusion ………. 35
Resources ……………
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Introduction
The consumer world today is rapidly changing. Long gone is the era of passive consumerism, these days consumers want to have their say on every product and service they invest in. And with the cutthroat competition, companies are actively seeking ways to gain more leverage through innovation. With the birth of a whole new universe of social media, businesses play an entirely different ballgame.
Is Your Business Social Enough?
Today, social media platforms have invaded and taken over public consciousness. It has become a big part of day to day routines and an indispensable communication tool for people to connect and stay in touch. Consumers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability. Businesses today are judged based on their Facebook or LinkedIn profiles, and consumers expect companies to respond to the concerns and queries they have tweeted within the day or within the hour.
Suffice it to say, social media has managed to steal the thunder away from traditional marketing methods. Modern marketing strategies today have a mix of social media tactics as its integral component for reaching business goals.
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