Understanding Social Media Marketing E-book

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Table Of Contents

What is Social Media? ……………….. 5
So what is social media? ……… 5
So how big is social media? ….. 5
Social Media by Characteristics … 5
5 Basic Forms of Social Media . 5
1. Social Networks ……………… 5
2. Forums 5
3. Blogs …. 6
4. Content Communities ……… 6
5. Microblogging ………………… 6
Social Media and the Distribution of Information ……. 6
How Social Media Networks Work ……………………….. 6
MySpace .. 6
Facebook . 6
Linkedin ………………… Error! Bookmark not defined.
Social Media Marketing ……………… 7
Increased traffic to your page . 7
Conversion to a sale ……………. 7
Sales tracking …………………….. 7
Page exposure …………………… 7
Increasing brand awareness …. 7
Business development ………… 7
How to Create Activity With Social Media ……………… 7
The Best Media Resources to Get Started With ………….. 8
Facebook ….. 8
Step by Step Guide to Marketing Using Facebook Ads ……. 9
The Facebook Toolbar ……….. 10
Twitter …… 10
Suggestions for Using Twitter for Marketing ……… 10
A Step-by-Step Guide to Using Twitter for Marketing …….. 11
Twitter Tools……………………. 11
Secondlife (3D) ……………………. 12
YouTube …. 13
Customize Your Channel ……. 13
Curate Content ………………… 13
Original Content ………………. 14
Get Found ……………………….. 14
34 ways to use YouTube for Your Business …………… 14
Marketing and Advertising …. 14
Expertise and Leadership …… 14
Customer Service ……………… 15
StumbleUpon ……………………… 15
How to Market for Free on StumbleUpon…………. 15
Tips for Paid Advertising on StumbleUpon ………… 15
StumbleUpon Facts …………… 15
StumbleUpon Approaches That Work ……………… 15
LinkedIn …. 16
How LinkedIn Can Help You Market ………………… 16
Del.icio.us .. 17
Networking ……………………… 17
Brand Yourself With Del.icio.us ………………………. 18
Create Focused Content …….. 18
5 Social Media Tips for Ecommerce Marketing …………. 18
1. Go Where You’ll Find Your Customers ……………… 18
2. Use Social Media to Promote Exclusive Offers …… 19
3. Monitor What Your Competitors Are Doing ………. 19
4. Don’t Just Promote Products/Services ……………… 19
5. Sell Products Through Social Networks …………….. 19
Understanding the Playing Field of Social Media Marketing ….. 19
The Proper Building Blocks…….. 20
Democratized Social News Sites ……………………… 20
Social Sites ………………………. 20
Editor Controlled News Sites . 20
Micro-Blogging Sites …………. 20
Social Bookmarking Sites……. 20
Wiki Sites ………………………… 20
Social Question & Answer Sites ………………………. 20
Social Content Sharing Sites .. 20
Niche Sites ………………………. 20
Blueprints .. 21
Background Research………… 21
Brainstorming ………………….. 21
Idea Research ………………….. 21
Story Production ………………. 21
Schedule and Launch ………… 21
Build a Foundation……………….. 21
Network and be Social ………. 21
Be Genuine and On Target …. 21
Provide Value ………………….. 22
Allow People to Act Naturally 22
Listen and Respond …………… 22
The Wrong Way to Use Social Media Marketing ……. 22
The 5 S’s of Social Media Marketing For Your Business. 22
1. Share ….. 22
2. Support . 22
3. Social ….. 23
4. Strategy . 23
5. Sales …… 23
Understanding Your Audience …… 23
Create a Profile ……………………. 23
What to Look For …………………. 24
How to Build Your Social Media Profile ……………….. 24
Ten Commandments to Understanding Social Media … 24
Commandments #1. Thou Shall Blog Like Crazy …….. 24
Commandments #2. Thou Shall Blog Like Crazy …….. 25
Commandments #3. Thou Shall Upload Lots of Photos …………………… 25
Commandments 4. Thou Shall Podcast Often ……….. 25
Commandments 5. Thou Shall Upload all the Videos You Can Find. ….. 25
Commandments #6. Thou Shall Immediately Set Alerts ………………….. 25
Commandments 7. Thou Shall Get Connected With Everyone. ………… 25
Commandments 8. Thou Shall Comment on a Multitude of Blogs…….. 25
Commandments 9. Thou Shall Explore Social Media For a Minimum Of 30 Minutes Per Week……………………… 26
Commandments 10. Thou Shall be Creative. ………… 26
Conclusion …. 26

Sample Content Preview

What is Social Media?

Social media is certainly the buzz of today, but what is it, how can it benefit you, and why do you really care? Glad you asked. First, let’s stress that if you think social media is a fad that’s going to disappear you couldn’t be further from the truth. Social media is a phenomenon and it’s taking the internet by storm.

Those who were quick to jump on the bandwagon and take the time to understand social media marketing have already taken their businesses miles ahead of the competition. Over the next decade, we can expect social media’s role in marketing and business to grow by leaps and bounds.

So what is social media? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.

So how big is social media? It’s huge! To give you an idea of how huge here are some recent stats.

• There are more than 750 million active users on social networking site Facebook.

• There are more than 156 million blogs.

• There are more than 490 million YouTube videos.

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